2018 Lens of the Market
Dates: January - December, 2018
The Materials Science Institute and the Knight Campus are teaming up to support the Lens of the Market program. This program aims to provide participants with market awareness stemming from their own fundamental science pursuits to enhance the impact of their research and address global challenges. The program provides professional development in innovation to participants in the context of UO science research themes. The 2018 research platforms include a variety of functional molecules, materials, and devices that can be applied in applications ranging from the environment and agriculture to medical devices and biotechnology.
In the first few months of the spring quarter, faculty held informational gatherings to generate interest in the program. From those meetings four teams have come together in the following areas: emissive organic molecules and materials; functional organic molecules and materials; fractal materials as bio-inspired interconnects; and functionalized inorganic/metal-oxide (nano)materials.
The one-day Stage One "Research2Innovation" workshop on May 31, 2018, provides a rapid introduction to the vocabulary, skills, tools, and road map needed to engage in successfully translating research into innovations.
The Stage Two "Innovation2Market" workshop series runs for six months beginning with a three-day set June 19-21 and ending on Dec. 10. This series provides the participants with the skills and confidence to validate the market for their innovations, define market aligned value propositions and differentiators, and build effective R&D plans to meet market. The teams will report out mid-term on their evaluation of "star markets" related to their research platforms. Stage 2 will conclude with final presentations by the teams on Dec. 10 in which the teams present their market analysis findings and R&D plans.
Lens of the Market
Lead Faculty: Darren Johnson, chemistry and biochemistry
Dates: 5 p.m. to 6 p.m. April 25, 2018
Location: Living Learning Center North, room 125
Interested in professional development? In making your research more impactful? Or in gaining skills to determine if your research could be an innovation to solve a market or societal problem? Then come hear about a new program integrating skills to inform basic research with market and societal need using Lens of the Market.
Lead Faculty: Andrew Nelson, Professor, Lundquist College of Business and Associate Vice President for Entrepreneurship and Innovation
Dates: Part 1: Wednesday, December 6 • 6 p.m. to 8 p.m. | Part 2: Thursday, December 7 • 9 a.m. to 3 p.m.
Location: EMU Crater Lake North
This all-day workshop explores how promising ideas can be transformed into widespread innovations. Through a series of engaging mini-lectures and hands-on exercises geared especially towards science Ph.D. students, participants will learn:
- Key innovation and business concepts and vocabulary
- The difference between “technology push” and “market pull” ideas
- How to define a “value proposition”
- The key steps to building a product and a company
Participants will develop approaches and learn about additional resources they can use to:
- Assess and communicate the commercial value of their research
- Evaluate ideas through an applied lens
- Enhance the impact of their research
Future Knight Campus innovation/entrepreneurship workshops and seminars will cover topics including intellectual property, raising money, and building a team.
Lead Faculty: Mark Blaine, Senior Instructor, School of Journalism and Communication
Dates: October 30 and November 6
This two-part workshop explores the basics of effectively communicating science to a wide range of audiences, and it is intended to benefit students in the sciences and established researchers. Key skills that we will address are basics of visual communication, simple narrative structures, and application of narrative to a variety of media platforms — from in-person presentation to social media. Particular emphasis will be on integrating storytelling into presentations and how those can be a platform for further communication.