Lens of the Market
Lead Faculty: Darren Johnson, chemistry and biochemistry
Dates: 5 p.m. to 6 p.m. April 25, 2018
Location: Living Learning Center North, room 125
Interested in professional development? In making your research more impactful? Or in gaining skills to determine if your research could be an innovation to solve a market or societal problem? Then come hear about a new program integrating skills to inform basic research with market and societal need using Lens of the Market.
Lead Faculty: Andrew Nelson, Professor, Lundquist College of Business and Associate Vice President for Entrepreneurship and Innovation
Dates: Part 1: Wednesday, December 6 • 6 p.m. to 8 p.m. | Part 2: Thursday, December 7 • 9 a.m. to 3 p.m.
Location: EMU Crater Lake North
This all-day workshop explores how promising ideas can be transformed into widespread innovations. Through a series of engaging mini-lectures and hands-on exercises geared especially towards science PhD students, participants will learn:
- Key innovation and business concepts and vocabulary
- The difference between “technology push” and “market pull” ideas
- How to define a “value proposition”
- The key steps to building a product and a company
Participants will develop approaches and learn about additional resources they can use to:
- Assess and communicate the commercial value of their research
- Evaluate ideas through an applied lens
- Enhance the impact of their research
Future Knight Campus innovation/entrepreneurship workshops and seminars will cover topics including intellectual property, raising money, and building a team.
Lead Faculty: Mark Blaine, Senior Instructor, School of Journalism and Communication
Date: October 30 and November 6 • 6 p.m. to 9 p.m.
This two-part workshop explores the basics of effectively communicating science to a wide range of audiences, and it is intended to benefit students in the sciences and established researchers. Key skills that we will address are basics of visual communication, simple narrative structures, and application of narrative to a variety of media platforms — from in-person presentation to social media. Particular emphasis will be on integrating storytelling into presentations and how those can be a platform for further communication.