Lead Faculty: Andrew Nelson, Professor, Lundquist College of Business and Associate Vice President for Entrepreneurship and Innovation
This all-day workshop explored how promising ideas can be transformed into widespread innovations. Through a series of engaging mini-lectures and hands-on exercises geared especially towards science PhD students, participants learned:
- Key innovation and business concepts and vocabulary
- The difference between “technology push” and “market pull” ideas
- How to define a “value proposition”
- The key steps to building a product and a company
Participants developed approaches and learned about additional resources they could use to:
- Assess and communicate the commercial value of their research
- Evaluate ideas through an applied lens
- Enhance the impact of their research
Future Knight Campus innovation/entrepreneurship workshops and seminars will cover topics including intellectual property, raising money, and building a team.