Knight Campus Style and Use of Images/Materials
The Phil and Penny Knight Campus for Accelerating Scientific Impact is the most dramatic change in the 140-year history of the University of Oregon. While it has unlimited potential for scientific education and societal benefits, its success is also nearly entirely dependent on continued donor, state, federal, and community support. It’s essential that our communications are consistent, accurate, clear, and aligned with the expectations of both current and prospective funders.
To ensure this accuracy, all communications materials that reference the Knight Campus are required to be approved by University Communications. To streamline the approvals process, use the recommendations and resources provided in this style guide.
If you’re planning to use Knight Campus assets for event-marketing, editorial or commercial purposes, or are a member of a partner organization creating informational materials, please seek approvals and permission.
- Review this style guide
- Seek approval for your project by writing to email@example.com.
- Allow a week for approval of all documents, although many requests can be turned around more quickly
Academic and Professional Citations
Phil and Penny Knight Campus for Accelerating Scientific Impact, University of Oregon, Eugene, OR
Spell out the first reference to the Phil and Penny Knight Campus for Accelerating Scientific Impact. In subsequent references, use Knight Campus.
- First reference: The Phil and Penny Knight Campus for Accelerating Scientific Impact
- Additional references: Knight Campus
- General references: Use lower case for general references to the campus, the initiative, the project.
What It is Not
- A complex
- An institute
- A center
- A school or college
- An acronym, such as KCASI
Penny and Phil Knight, BBA ’59
Follow the naming protocol already in place for donors when referenced in an article or story:
- Penny and Phil Knight (when referring to a couple, use the woman’s name first)
- the Knights
- Mr. and Mrs. Knight
First names, Phil and Penny, are acceptable when used in direct quotes.
The new campus is made possible by an extraordinary $500 million lead gift from Penny and Phil Knight in 2016, augmented with $70 million in state bonds, and followed up with a second $500 million gift from Penny and Phil Knight in 2021.
The Phil and Penny Knight Campus for Accelerating Scientific Impact is . . .
- 10-Word Description: . . . designed to accelerate the cycle of generating impact from discoveries.
- 25-Word Description: . . . designed to fast-track scientific discoveries into innovations, products, or cures to improve the quality of life for people in Oregon and throughout the world.
- 50-Word Description: . . . a new campus designed to accelerate the cycle of moving discoveries to impacts for the greater good. Rooted in the UO’s 60-year history of interdisciplinary collaboration, it will train new generations of scientists, forge tighter ties with industry and entrepreneurs, and create new opportunities for graduate and undergraduate students.
Knight Campus Assets
Exterior Photo Assets
North Millrace Entrance
Photo Credit: Bruce Damonte
Photo Credit: Bruce Damonte
Knight Campus Aerial Footage
Knight Campus B-Roll Footage
Knight Campus Labs B-Roll Footage
Robert Guldberg, Vice President and Robert and Leona DeArmond Executive Director of the Knight Campus, discusses the mission of science advancing society.
Interior Photo Assets
Student in a lab at the Knight Campus.
Knight Campus Executive Director Photo Assets
Robert Guldberg, Vice President and Robert and Leona DeArmond Executive Director of the Knight Campus